NEW GROWTH

AI-enabled marketing sizing, prospecting, competitor analysis, segmentation, marketing campaigns and go-to-market

Kepler Cannon has helped several of its clients successfully navigate market changes to capture growth opportunities. Some of the most common approaches have been:

Market Attractiveness & Prospecting

The days of using top-down market size estimates and assumptions are over, especially in B2B markets! AI provides the opportunity to scour public information to build realistic, nuanced, precise, and actionable market size estimates. No more never-ending debates between the sales and product teams! Use Kepler’s proprietary AI algorithms to uncover individual target customers. Estimate their propensity-to-buy your products, and assign leads to the sales team with a track record on closing such leads.

Client successes:

Validated market size estimates with a prioritized list of 16,000+ named target clients
2.8x increase in sales conversion rate through an AI propensity-to-buy model
Enriched prospect data (20+ sales-relevant attributes) and prioritized 1,500 B2B leads

Uncovering Winning Opportunities

What are new growth opportunities created by recent changes in your customers, competitors, adjacent industries and enabling technologies?
Do you have conviction on the attractiveness of visible white spaces, and your right to win?
What is the quickest and cost efficient way to monetize such opportunities?

At Kepler, we have helped several Fortune 500 and unicorns develop winning growth strategies globally. These strategies have helped boost growth targets, gain private equity investment at attractive valuations, realign growth investments, form joint ventures, and terminate inflight investments on elusive opportunities.

Differentiated Product Strategy

Do your target customers perceive your products to be better than other choices available to them?
Are your products seamlessly embedded into the day-to-day journeys of your target customers?
Are you fully building and leveraging ecosystems of adjacent products and services?
Is each of your customer relationships fully monetized?
Does your product roadmap future-proof your business?

As Wayne Gretzky famously said “Skate to where the puck is going, not where it has been”. It is easy to fall into the trap of copying competitor products to launch a me too offering in the market several months after they have already established themselves.

Kepler’s AI-enabled market intelligence capabilities, have helped clients quickly benchmark their product offering, determine what is only ‘table stakes’, and spot attractive white spaces. Proven strategies from your and other markets are the easiest way to make product investments in strategies that work! We help you thoroughly kick the tires on other opportunities where no man as gone before.

Intentional M&A

As with so many situations in life, mistakes are made when you are being reactive rather than proactive, and making impulsive or emotional decisions in a bidding war.

The best franchise expansions are informed by a pre-determined growth strategy that is playing to where the puck is going, rather than where it is, and has clearly defined build vs. buy vs. partner criteria. Our AI-enabled market scan algorithms can quickly gather and distill noteworthy attributes of potential partners, gauge their propensity to sell or seek further investment, and help you build an inhouse deal pipeline.

We then proactively monitor market developments and send alerts to help manage engagement with prospective acquisition targets.

Our teams are also happy to work with you to help screen, engage, value and consummate deals.

Going-to-Market

Is your B2B sales team working on the highest value-highest propensity opportunities?
Are new sales people onboarded quickly with a call list that is fresh, prioritized, with supporting rationale and intelligence?
Are you effectively leveraging the relationships your key executives have with current and prospective clients?

Kepler’s go-to-market support includes B2B lead generation, enrichment, scoring, and allocation.

32 %

annual growth in telehealth visits, powered by wearable devices such as BioIntelliSense that track real-time vitals for post-operative care

70 %

production success rates for banks using centralized AI models that enable hyper-targeted offers boosting customer lifetime value by 15-30% through dynamic pricing and predictive analytics

2.3x