CUSTOMER CENTRICITY
Hyper-personalized, differentiated, and engaging experiences
Customer Loyalty Measurement & Improvement
Kepler Cannon understands that just measuring customer satisfaction isn’t enough – businesses must choose the right metric and measure for the right purpose and in the right context to maximize business value. We believe there are three key parts to doing so:
• Analytically identifying which metric (NPS, CXi, CES, CSAT, etc.) drives key business performance measures such is Share of Wallet, Reduction in Attrition, or other targeted business goals is a critical to maximizing value.
• Developing a clear measurement framework that captures loyalty metrics at the relationship, interaction, or advisor/relationship level is key to being able to effect operational and strategic change
• Designing an external benchmarking measure (which will differ from internal measures) will help to provide an informed comparison of progress across peers.
Delivering on your Customer Value Proposition
The foundation of developing long-lasting customer relationships is deeply rooted in the ability to articulate and deliver on a defined set of customer promises that align with customer needs. While many firms have this value proposition articulated, Kepler Cannon’s deeply operational approach helps to develop detailed experiences for all customer interactions – whether they be advisory, sales-related, or operational – meet these promises in a tangible way, ensuring what companies say is what they actually do.
Customer Engagement & Latent Customer Value
Kepler Cannon’s proprietary latent customer analysis leverages data from disparate sources – customer data, marketing & HR data, web traffic analysis, surveys and more – to identify latent opportunity in an existing customer base.
We also firmly believe in measuring and moving the needle on engagement (across all channels and interactions). Engagement is a leading indicator of customer loyalty and can quickly be actioned on using detailed analytics to immediately drive deeper customer relationships. Our proprietary engagement metrics such as CEI (Customer Engagement Index) help to pinpoint, measure, and action this at a granular customer level.
Customer Lifecycle Management
• Are you critical to the success and happiness of your customers?
• Are your customers thankful every time they think of you?
• Do customers think of their engagement with you as effortless?
• Are your customers realizing the full benefit of their relationship with you?
These are the questions we help our clients address on a day to day basis. We help enhance every step of the customer lifecycle, starting with prospecting, all the way to retention. Given the plethora of data available, there is no reason for firms to guess or rely completely on intuition.
Client Successes:
⇒ Pivoted a Fortune 100 insurer from a sales-and-product-centric distribution to a customer-centric model
⇒ Designed a byte-sized, binge-worthy financial planning experience
⇒ Streamlined servicing operations based on NPS analytics
5 %
increase in customer retention produces more than a 25% increase in profit
65%
revenues come from retaining existing customers
3x
higher returns from customer experience leaders vs. laggards
20%
Increasing customer satisfaction by 20%+ can increase cross-sell rates by 15 -25%, and boost companies’ share of wallet by 5-10%
Perspectives: Customer Centricity
The Unbundling of Retail Banking
Not unlike a piece of software, retail banking can be portrayed as a stack comprised of 3 layers, where the complexity of each services can be abstracted into discrete segments and end products.
Role Reversal: The Future of US Banks in the Online Lending Market
Following the financial crisis in 2008, Fintech startups gained a lot of prominence globally as consumers started to look for alternatives to traditional banking methods. These startups have penetrated every service area of consumer retail banking with the goal of dis-intermediating banks and becoming the new leaders of the financial services industry.
Reshaping the Indian Life Insurance Market
The Indian life insurance market is the fifth largest in the world. Although the per capita premium remains lower than in other emerging markets, the size and growth of India’s working class remains one of the largest globally, presenting enormous opportunity for life insurance companies to expand into and within the Indian market.
Enabling Growth through Practice Management
In the world of financial advisory, growth strategies often focus squarely on the end client; after all, growth is achieved through new client acquisition or new asset acquisition from existing clients. While this logic is not incorrect, it fails to acknowledge the intricacies of third party distribution.
Smart Blockchain Contracts: Are We Finally Going Paperless?
Smart contacts offer the potential to facilitate or fully automate processes that are heavily paper-based today, particularly long-winded, expensive legal processes.
Everything You Wanted to Know About Blockchain (But Were Too Afraid to Ask)
As cryptocurrencies and their underlying ledger system gain momentum, many financial institutions are trying to determine how to best be part of this revolution. In particular, they want to know how best to update their existing IT architectures and operations to capitalize on this new technology.
How Global Resourcing May Be Killing Your Company’s Efficiency
As global firms respond to the post-Great Recession regulatory and economic realities, efficiency of the back-office has become critical to ongoing success.
Are Blockchains Evolving Like Securities Exchanges?
Driven by data security concerns, a majority of financial institutions are now looking at so-called private or hybrid blockchains, rather than fully decentralized public blockchains (like the blockchain used for Bitcoin)
Putting IT Infra Consumers on a Diet
One question seldom asked is “how do I put my (IT infrastructure) customers on a diet?” The demand side is often assumed as a given, and there is with little assessment of (over-) consumption by applications.
Driving Productivity Through Systems Selection
Procurement often involves multiple disparate stakeholders, systems and protocol. This complexity results in increased reliance on inefficient sourcing processes and only partially takes advantage of all the benefits available from supplier competition.
Third Party Information Risk Mitigation
It is well known that one way to make better predictions about how your customers, distributors and suppliers will behave, is to augment your own data with that of third parties.
An Agile Approach to Digitalizing Wholesale Banking
Credit has seen its fair share of ups and downs, from being the crux of financial services, to commoditization and mass distribution, to now being re-engineered. In the realm of Wholesale Credit, a revolution is underway.
Age of Contactless Mobility
Cities are at a standstill, but they are bound to get moving again. Urban mobility will never be the same, and contactless payments will shape the new normal. Trends are shifting, preferences are being broken, and opportunities abound!
Reimagining Marketing
The COVID-19 pandemic has re-shaped the landscape for marketers. They are not only forced to cut budgets to save costs, but also face the challenge of keeping up with new emerging customer behaviors. These unprecedented changes call for a broader shift in marketing tactics and investments to successfully navigate the current transformed landscape.
Realizing the Reality of Real Time Payments
Real time payment (RTP) transactions are likely to exceed 300B by 2023, growing at 40% per year worldwide. Financial Institutions need to quickly find their own space in this ecosystem. They must redefine their value proposition and rethink their business models around this phenomenon.
Maximizing Value from Value Added Resellers
The payments industry has been experiencing explosive growth across Latin America over the past few years: cash usage has decreased ~20% as consumers pivoted towards payment products that are well integrated into the financial ecosystem.
Smart Procurement, Smarter Savings
In a competitive business environment, high-performing CPOs are 18x more likely to fully deploy AI/cognitive capabilities. This typically leads to 92% faster demand forecasting, on average 350 man-hours are saved through automation, and there is a potential for 24/7 operations
Platformization of Health Tech
Healthcare organizations must harness the momentum of platforms, embracing unified solutions that may still be evolving. Benefits extend beyond cost savings, paving the way for establishing long-term relationships with vendors. Simultaneously
Monetizing Data Analytics
For several years, it has been said that “data is the new oil” and arguably, the most valuable strategic asset for a business. Whilst getting value out of data might be less straight-forward, it is true that data needs to be refined to make it valuable.
Transformation Readiness
70% of all planned transformation initiatives fail to deliver tangible business value and 84% of organizations fail at tech transformations in particular.
Mixed Reality
As these technologies become more accessible to the wider public, AR and VR are expected to grow into a $125 billion market by 2025.