NEW GROWTH
AI-enabled marketing sizing, prospecting, competitor analysis, segmentation, marketing campaigns and go-to-market
Kepler Cannon has helped several of its clients successfully navigate market changes to capture growth opportunities. Some of the most common approaches have been:
Market Attractiveness & Prospecting
The days of using top-down market size estimates and assumptions are over, especially in B2B markets! AI provides the opportunity to scour public information to build realistic, nuanced, precise, and actionable market size estimates. No more never-ending debates between the sales and product teams! Use Kepler’s proprietary AI algorithms to uncover individual target customers. Estimate their propensity-to-buy your products, and assign leads to the sales team with a track record on closing such leads.
Our client successes include:
⇒ Validated market size estimates with a prioritized list of 16,000+ named target clients
⇒ 2.8x increase in sales conversion rate through an AI propensity-to-buy model
⇒ Enriched prospect data (20+ sales-relevant attributes) and prioritized 1,500 B2B leads
Uncovering Winning Opportunities
• What are new growth opportunities created by recent changes in your customers, competitors, adjacent industries and enabling technologies?
• Do you have conviction on the attractiveness of visible white spaces, and your right to win?
• What is the quickest and cost efficient way to monetize such opportunities?
At Kepler, we have helped several Fortune 500 and unicorns develop winning growth strategies globally. These strategies have helped boost growth targets, gain private equity investment at attractive valuations, realign growth investments, form joint ventures, and terminate inflight investments on elusive opportunities.
Differentiated Product Strategy
• Do your target customers perceive your products to be better than other choices available to them?
• Are your products seamlessly embedded into the day-to-day journeys of your target customers?
• Are you fully building and leveraging ecosystems of adjacent products and services?
• Is each of your customer relationships fully monetized?
• Does your product roadmap future-proof your business?
As Wayne Gretzky famously said “Skate to where the puck is going, not where it has been”. It is easy to fall intro the trap of copying competitor products to launch a me too offering in the market several months after they have already established themselves.
Kepler’s AI-enabled market intelligence capabilities, have helped clients quickly benchmark their product offering, determine what is only ‘table stakes’, and spot attractive white spaces. Proven strategies from your and other markets are the easiest way to make product investments in strategies that work! We help you thoroughly kick the tires on other opportunities where no man as gone before.
Intentional M&A
As with so many situations in life, mistakes are made when you are being reactive rather than proactive, and making impulsive or emotional decisions in a bidding war.
The best franchise expansions are informed by a pre-determined growth strategy that is playing to where the puck is going, rather than where it is, and has clearly defined build vs. buy vs. partner criteria. Our AI-enabled market scan algorithms can quickly gather and distill noteworthy attributes of potential partners, gauge their propensity to sell or seek further investment, and help you build an inhouse deal pipeline.
We then proactively monitor market developments and send alerts to help manage engagement with prospective acquisition targets.
Our teams are also happy to work with you to help screen, engage, value and consummate deals.
Going-to-Market
• Is your B2B sales team working on the highest value-highest propensity opportunities?
• Are new sales people onboarded quickly with a call list that is fresh, prioritized, with supporting rationale and intelligence?
• Are you effectively leveraging the relationships your key executives have with current and prospective clients?
Kepler’s go-to-market support includes B2B lead generation, enrichment, scoring, and allocation.
32 %
annual growth in telehealth visits, powered by wearable devices such as BioIntelliSense that track real-time vitals for post-operative care
70 %
production success rates for banks using centralized AI models that enable hyper-targeted offers boosting customer lifetime value by 15-30% through dynamic pricing and predictive analytics
2.3x
faster valuation growth enabled by open API ecosystems for banks partnering with fintechs on embedded finance solutions
94 %
industry leaders believe that competition has intensified in recent years
70 %
of new offerings fail outright or miss their profit goals due to their inability to commercialize and monetize ideas
Perspectives: New Growth
Trends in Digitalization of Insurance
For some, Insurance might seem a monolithic industry, but for the ones keeping a close eye on it- Insurance is revamping itself faster than ever!
From days when underwriting a simple policy would take weeks and months, to now when it can be done in seconds with a simple ‘selfie’ - there seem to be no bounds in the future of this industry.
The Path to Decentralized Finance
We are on the cusp of a revolution within financial services that will have far-reaching ramifications for the +1 billion unbanked, current models of financial intermediation across entities and borders, and ultimately the very nature of how end-consumers understand financial health. As this understanding held by customers evolves, so too must the operations, services, and visions of providers.
Path to Innovation
Innovation has been in vogue for over a decade but the need to be innovative has never been felt as strongly as today. As businesses are learning to thrive under the lasting effects of the pandemic, they need to reinvent products, services and customer experiences to satiate emerging patterns of demand. To truly capitalize on the opportunity, business leaders need to look beyond internal capabilities and embrace a networked model of innovation to drive positive impact.
Realizing the Reality of Real Time Payments
Real time payment (RTP) transactions are likely to exceed 300B by 2023, growing at 40% per year worldwide. Financial Institutions need to quickly find their own space in this ecosystem. They must redefine their value proposition and rethink their business models around this phenomenon.
Winning in Mature Markets
Competition is an important facet of business world, and the process of seeking growth is a continuous one. One should never stop trying to win new customers or retain existing ones. After all, competitors are always trying to win your customers over, especially in mature markets.
Navigating the Buy Now Pay Later Era
The rising aspirations of consumers combined with the limited access to, and opaque nature of traditional financing solutions, has given rise to innovative products for underserved segments. BNPL is one such solution that offers short-term financing to users with the ability to pay in definite installments with low to no interest rates.
Latent Growth in LatAm Credit Cards
The payments industry has been experiencing explosive growth across Latin America over the past few years: cash usage has decreased ~20% as consumers pivoted towards payment products that are well integrated into the financial ecosystem.
Maximizing Value from Value Added Resellers
The payments industry has been experiencing explosive growth across Latin America over the past few years: cash usage has decreased ~20% as consumers pivoted towards payment products that are well integrated into the financial ecosystem.
Cockpit for Digital Transformation
The near-to-medium term horizon is still riddled with uncertainty – of inflation, a potential recession, supply chain disruptions, new COVID variants, the future of crypto, and political conflicts.
Succeeding in B2B Payments
The business-to-business (B2B) payments ecosystem, long characterized by complex, manual processes, has reached an inflection point. The proliferation of digital payment methods is fundamentally reshaping how businesses and consumers manage their finances.
Gaming and Financial Services
As younger generations start to play for competition and skill development, there is a rise in payment flows, volumes, and subsequent opportunities arising out of the same. Financial institutions are not only presented with the opportunity to monetize on gamers but also target younger Gen Z and Millennial consumers to upsell and cross-sell their existing products.
The GenZ Wave
Gen Z is not merely a younger version of millennials; they are poised to disrupt all aspects of the economy. Companies must therefore adapt in time to cater to the preferences and expectations.
ESG in Financial Services
As the scope of ESG considerations continues to broaden, firms are allocating increased resources to their ESG strategies. This investment is driven by the need to assess shifting stakeholder expectations, evolving regulatory requirements, and the unique needs in different markets and geographies.
Cracking the FedNow Code
Real-time payments are increasingly recognized as a critical component of modern financial systems, offering speed and convenience in an interconnected digital world. As we venture into the future, the recent launch of the Federal Reserve's instant payment service, FedNow, stands at the forefront of a payment revolution in the US.
A Borderless World
Significant shifts are underway in the cross-border payments sector, across the demand-side and supply-side. Consumer expectations from domestic payments (instant, fully traceable, risk-free, etc.) are being applied to the more complex cross-border space. Businesses that capitalize on these shifts stand to shape the future of the industry.
Finding Growth in US Insurance
In the current environment, streamlining the bottom line is no longer enough for US insurers. To find the next wave of growth, insurers must rethink lead generation, agent interactions, and the way they service customers.
Money Games
The use of gamification has proliferated across all industries, with retail, entertainment and education leading the charge. Apps like Duo Lingo, Kahoot, Fitbit, Starbucks etc., are all some of the most prevalent examples.
Future Proof Your Business – Are You in the Right Businesses
The economic climate is becoming increasingly uncertain with cautionary signals of recession, along with inflationary pressure, fluctuating currencies, and uncontrollable impact of geopolitical events. Firms need to proactively take this opportunity to refocus their future investments on high value, high potential business lines.
Retaining Customers through Uncertainty
As COVID is rapidly changing the factors that influence attrition and the customer profiles that are at risk, retention programs should not only be proactive and holistic, but also quick to deploy.
Blockchain and B2B Finance
Digital deflation is the most effective way for businesses to manage through today’s environment of high inflation, currency fluctuations, potential recession, and labor shortages. Effective sourcing and third-party technology resource usage is key to realizing digital deflation.
Technology and Healthcare
Data production in healthcare occurs in different volumes, velocities, and formats by multiple sources – EHR, diagnostic, imaging, claims, billing, medical devices to name a few.
Do You Have a Robust Wealth Management Strategy?
While advice has always remained at the core of wealth management, finding the balance between human and digital advice has become vital to remain relevant in the forthcoming years. Wealth managers need to rethink their offerings and be creative in their products to keep the new entrants hooked.
Transformation Readiness
70% of all planned transformation initiatives fail to deliver tangible business value and 84% of organizations fail at tech transformations in particular.
Capital, Unchained?
70% of all planned transformation initiatives fail to deliver tangible business value and 84% of organizations fail at tech transformations in particular.
Mixed Reality
As these technologies become more accessible to the wider public, AR and VR are expected to grow into a $125 billion market by 2025.
Demystifying Technology Expenses in Healthcare – Unlocking Business Value
Healthcare systems in the US are facing substantial financial challenges. Since the Covid-19 pandemic, factors such as labor shortages, supply chain interruptions, and macro-economic pressures have all compounded the already mounting cost pressures. Over the same period, government reimbursement increases have not been adequate: while the economy-wide inflation in the US grew by 12.4% between 2021 and 2023, Medicare reimbursements for hospital inpatient care only grew by 5.2%.
Accelerating Tokenization Enablement – Re-Examining an Established Service
Healthcare systems in the US are facing substantial financial challenges. Since the Covid-19 pandemic, factors such as labor shortages, supply chain interruptions, and macro-economic pressures have all compounded the already mounting cost pressures. Over the same period, government reimbursement increases have not been adequate: while the economy-wide inflation in the US grew by 12.4% between 2021 and 2023, Medicare reimbursements for hospital inpatient care only grew by 5.2%.
The Open Book on Compliance – US Open Banking Regulations Decoded
Healthcare systems in the US are facing substantial financial challenges. Since the Covid-19 pandemic, factors such as labor shortages, supply chain interruptions, and macro-economic pressures have all compounded the already mounting cost pressures. Over the same period, government reimbursement increases have not been adequate: while the economy-wide inflation in the US grew by 12.4% between 2021 and 2023, Medicare reimbursements for hospital inpatient care only grew by 5.2%.